Before Proofreading and Editing:

You may have heard us say that we reinvest up to 60% of our profits into the cocoa grower communities we buy from. And you may know that this is on top of the Fairtrade social premiums we pay for our crops. But what does it mean, really?

THE SHORT AND SWEET OF IT IS: WE BELIEVE IN THE BIG PICTURE. AND WE BELIEVE IN OUR GROWERS.

Our growers are experts in their field and that means they are best placed to decide how to allocate funds for improving their communities. Because our business has grown steadily from those early beginnings, the Cocoa Growers’ Co-op (CGC) was created in 2005 to manage these relations.

This year marks an exciting year for CGC as they become known as Farmers Direct. It is still a registered charity that’s led by growers with exactly one beneficiary: the growers themselves. And as a non-profit organisation, Farmers Direct can raise additional funding on top of our contributions to support the farmers. Ranging from international development donors, to philanthropists and even big companies like MasterCard, Farmers Direct has grown into a powerful force for good.

The main objective is to improve livelihoods. In order to achieve this, they start from the bottom: by organising training, education and information services by farmers for farmers, the growers are able to continually improve their crops. They’re supported in diversifying crops as well, in response to climate change in some areas. They receive advice on bookkeeping and other financial matters, ensuring their business is sustainable and prepared for the future.

After Proofreading and Editing:

Title: Help Us Improve the Lives of Coco Farmers Everywhere + Get Better Chocolate

Here at Farmers Direct, we care about the well-being of coco growers like you. Our goal is to be a force for good by improving the livelihoods of coco growers everywhere. 

We achieve our objective by giving half our profits to coco grower communities. Our donated profits help coco growers get the education they need to improve their crops. 

When growers receive these profits, they are free to decide how to allocate the money for their communities. In short, our charity is led by growers to benefit growers. 

This approach benefits both you and us by giving everyone better chocolate.

For more information about our training and our charitable efforts, contact us at ###-###-####.