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Are you looking for a better way to understand and connect with your customers? If so, stick around.

We'll discuss four critical elements you should consider if you want to create a quality sales message that captivates your customers.

Intro Title Sequence

Hello, Pop Jots fans and followers. I'm Jason Starr.

In this post, we're going to address four essential elements that you must consider to develop a quality marketing or advertising message that connects with your customers.

But first, if you're new to this channel, welcome! I'm happy you're here.

On this channel, we discuss all things related to marketing, advertising, and public relations. If this sounds interesting to you, then please subscribe to my channel now. 

Also, don't forget to click the bell icon to be notified when my next video goes live.

This way, you'll never miss any of my marketing-related content.

Let's get started.

When it comes to marketing and advertising, you must try to understand your target audience as much as possible. 

This consideration is important because people come from various backgrounds, cultures, and belief systems. As a result, each group of people has varying wants, needs, and ways of seeing the world around them.

The more you know about your audience's wants and needs, the easier it will be for you to craft an engaging message that resonates with them.

And, of course, the more you learn how to craft engaging messages, the more your audience will react positively to your brand, creating bigger profits for your business.

So, with all that in mind, let's discuss the first essential element you should consider when targeting any audience.

Element #1: Demographics 
Demographics are one of the most common elements that you can use when describing or defining a target audience.

This element contains the primary personal characteristics that define who a person is.

Demographic data include things like:

  • Age
  • Race
  • Gender
  • Income 
  • Marital status
  • Ethnicity
  • Education level
  • Employment status
  • Occupation

And so forth.

So, why is demographic information so crucial for understanding customers? 

Well, by using demographic information, your company gains the ability to do a few different things.

These things include the abilities for you to:

Determine whether or not your target audience has enough disposable income to purchase your product or service

Become more precise in how you understand, target, and communicate with each potential customer

Offer more appealing products and services

Track and adapt to any changes that take place in society over time

Now let's discuss the second important element you should consider when targeting your audience.

Element #2: Psychographics
Psychographics are another common element you can use when you want to classify or define a potential audience.

According to a book called "Advertising Campaign Strategy: A Guide to Marketing Communication Plans," this element allows researchers to classify a group of people based on "their common":

  • Beliefs
  • Opinions
  • Values
  • Interests
  • Personalities
  • And behaviors

Psychographic data also reveals two types of information about a customer:

The first type of information that Psychographic data shows is psychological information, such as a person's:

  • Personality
  • Thought process
  • Motivation
  • And attitude

The second type of information that Psychographic data shows is sociological information, such as a person's:

  • Lifestyle
  • Daily activities
  • And their daily routines

Some examples of Psychographic data include:

  • A person's religious affiliations
  • A person's political views
  • A person's preferences toward specific sports
  • A person's taste in various types of entertainment
  • And how often a person eats out at restaurants

However, Psychographic data is usually less reliable than demographic data because it's harder to define and measure. 

Now let's discuss the third element you can use to target your audience.

Element #3: Geographics
Geographics describe where your potential customer lives.

This element can be broken down into categories, such as a person's:

  • Region
  • Country
  • City
  • State
  • Neighborhood 
  • Or zip code

This geographic data is essential to your marketing because people have varying needs and make different purchases based on where they live.

These differences will significantly impact both how you go about targeting your customer and where you advertise yourself.

For instance:

If you sell high-end jewelry, your ideal customer probably lives in a major city such as New York or Los Angeles. In this case, you might want to use highway billboards or radio commercials to target your audience.

Or, if you sell farming equipment, your ideal customer might live in a small town in Texas, Nebraska, or Kansas. In this case, you might advertise your products in farming trade magazines or local newspapers.

Finally, let's discuss the fourth element you should consider when targeting your audience.

Element #4: Behavioristic Profiles 
A behavioristic profile explains WHY people buy specific products or services from you.

This element can tell you if someone is making a purchase based on:

  • Loyalty
  • Peer pressure
  • Level of quality
  • Your brand's name
  • Or Necessity

For example, I like to buy Apple computers and phones because I'm loyal to their brand, and I like how their products function.

However, if you become hungry while on a long road trip, you might buy gas station food if it's the only nearby food source.

In both of these examples, something motivated you or me to make a purchase. Your customers may be motivated by similar factors based on their situation.

The more you understand what motivates your customers to make purchases, the easier it will be for you to target them when they want or need to spend money. 


So, there you have it.

In this post, we've discussed the four essential elements you should consider to create a quality sales message that resonates with your customers.

These four elements include:

  • Demographics
  • Psychographics
  • Geographics
  • And Behavioristic Profiles

If you like this post and want more marketing and advertising content like this, be sure to subscribe to my youtube channel now.

And if you'd like help writing a marketing or advertising message for your brand, head over to popjots.com and pick a time to meet with me on my calendar.

Thanks for watching!

About the Author

Jason Starr is a strategic and creative communications expert who has been working in video production, social media, and advertising since 2014.

During his career, Jason has used his video production skills to help over 20 youtube channels collectively reach billions of views and millions of subscribers from scratch. He has also used his copywriting abilities to help over 30 brands collectively earn hundreds of thousands of dollars in revenue. 

Jason has a Bachelor’s in Media Arts, a Master of Science in Communication, and professional certifications in Digital Marketing and Copywriting. Jason loves helping other businesses grow their brands. 



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